What is AI Copywriting and Should Businesses Use It For Marketing

As businesses strive to keep up with the latest technological advancements, many are turning to artificial intelligence (AI) for help with various aspects of their operations. 

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What Is AI Content Writing Anyway?

As businesses strive to keep up with the latest technological advancements, many are turning to artificial intelligence (AI) for help with various aspects of their operations. 

AI copywriting and AI content marketing technology are two such examples. Content marketing & copywriting utilizing AI writing software is quickly becoming a staple for businesses looking to create high-quality content at scale. 

In this blog post, we will explore how you can use AI  for copywriting and marketing in 2022 and what benefits businesses can expect to see from utilizing this technology. 

We will also compare the top AI writing tools that we've tested and which one we recommend the most.

Copywriting is one of the most critical aspects of effective marketing, yet it is often overlooked or underestimated. 

Likely because copywriting can be time-consuming and difficult, especially for those who are not experienced in the field. However, with AI copywriting technology, businesses can create high-quality content without spending hours.

How AI is used in content creation

AI writing tools are built on the GPT-3 machine learning neural network developed by Open AI.  This network system has been trained on the Internet's information over several years and continues to learn based on our input and use of the AI writing software tools. 

It has a deep learning neural network programmed with close to 200 Billion parameters. A GPT-3 based AI writing tool can also produce natural human language through its NLP (Natural Language Processor) processing engine.

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What is AI-based marketing?

Marketing uses algorithms, data models, and AI to create and optimize customer journeys using the most advanced technologies. These algorithms & data models are used with GPT-3 to create AI copywriting tools that you can use to write all your marketing ads and content.

The AI copywriting tool and AI writing software has been used to write all types of things such as;

  • poetry
  • marketing copy
  • Facebook ads
  • Website articles
  • Blog posts
  • Google ads
  • Website copy
  • Writing product descriptions for e-commerce
  • Social media ads
  • Your brand voice
  • Reviews & responses to reviews
  • Long-form content
  • Long-form sales letters
  • Digital marketing ads
  • High-quality articles
  • Blog post ideas, Blog titles & blog outlines
  • Fiction book outlines
  • Blog content

We're even writing a marketing book leveraging an AI writing tool. 

The book will have tools, templates & recipe formats for you to use in your ad writing, marketing & blog content based on successful industry formulas like the "Marketing Big Idea", and "Writing Ads & Headlines” based on your target audience level of sophistication & product awareness, "Facebook & Youtube ad scripts" and a lot more.

If you're interested in becoming a part of our book club preview audience, you can join for a limited time until it gets launched.  You'll get access to special pre-view chapters, at least one of our early release AI Writing Template Recipes for you to try out, and a member call to get the behind-the-scenes info and answer your questions.

Go here to join the special Book Club Preview Audience group >> (insert link here)

What is AI in digital marketing?

Artificial intelligence is a technology that develops virtual assistant-powered buying processes using artificial intelligence and computer-learning technologies. 

Several companies are using AI to write their online advertising ads, marketing content, website blog articles, video scripts, and so much more.  

If you're a Digital Marketer, you'll need to be utilizing an AI writing assistant very soon or risk being left behind by your competition which is creating at a much faster rate.

What is AI copywriting?

AI copywriting is like having an assistant copywriter helping you write all your marketing content except it's not another person but rather an always-ready machine learning-based Artificial Intelligence-based AI copywriting software. 

The software uses an algorithm to look at millions of web pages for patterning. Using such knowledge, the program generates content automatically for an underlying topic. 

You will still need to do your proper research on your topic & audience so you can provide good input to the AI writing software as usual.  

Just remember that garbage in equals garbage out, as in any programming. Think of this tool as a junior marketing copywriter where you'll still need to review and approve their work.

Is AI copywriting worth it?

The ability of AI to produce content quickly is advantageous. This can be incredibly useful when you're struggling solid with writer's block in writing your marketing content; however, you should not consider your AI writing tool assistant to be the final editor in your content.  

You'll still need to do solid-based research to provide the AI copywriting software with quality input or else risk it producing garbage you won't want to use.

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Will AI replace copywriters?

The short answer is no; it won't replace creative, talented professional copywriters with years of experience. At least not yet, anyway.  

However, these powerful tools are getting better and learning more every day; eventually, it will likely happen.

At the moment, AI writing tools are at a point where they are beneficial, but, at present, can't completely replace a good copywriter because of their inability to understand emotions and write in a way that delivers the same level of empathy to your audience. You’ll also need to fill in the blanks for specific facts and data as the AI engine isn’t good at that.  

The time is perfect for establishing a good AI-driven copywriting practice so you learn and evolve over the next 12-18 months as AI-driven copywriting becomes the one go-to tool all businesses will need.

What is an AI writing tool?

An AI writing tool is a machine learning program that can generate content on your site. The AI-driven writer tool can help to write and publish stories, marketing content, ads, and articles. These are all the advantages that AI offers. AI writing is just an added tool in the tool belt that you cannot do without in your marketing arsenal in 2022.

The new AI software allows content creators to increase marketing effectiveness and conversion rates by providing personalized content for each visitor to their site. Developing high-quality landing page content can be achieved with the help of proven copywriting formulas.

The benefits of using AI for copywriting

Copywriting is an essential part of any marketing strategy, but it can be time-consuming and expensive. This is where AI comes in. With the help of AI tools, businesses can automate many of the tasks involved in copywriting, such as creating ad campaigns and writing website content. 

Businesses can save time and money while still providing their customers personalized experiences.

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In addition to saving time and money, using AI for copywriting has several other benefits. For example, AI can help businesses to target their audience more effectively and create more relevant content. Additionally, AI can also help businesses to improve their SEO SERP rankings.

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What AI writing tools do you recommend?

There are several different AI copywriting tools available on the market, and each has its own unique set of features and capabilities. However, all these tools share one common goal: to help businesses simplify the content creation process while creating better content faster leading to increased lead generation and sales on your website.

I have personally tested over a dozen different AI tools over the past 18 months.  Rather than give you a long-winded outline of the pros and cons of each tool, I'll just outline the two tools I have shortlisted and utilize in my tech stack and why.

You can decide which one is right for your own business needs.

The bottom line is the two AI tools I use and recommend are;

  1. Jasper
  2. Phonesites

Jasper AI is one of the leading providers of AI copywriting tools. Their platform helps businesses to create high-quality content quickly and easily. Jasper's AI platform is designed to help businesses save time and money while still providing their customers with relevant and engaging content.

I use Jasper for writing longer form content like Blog Posts, emails, white papers, e-books, and documents.  It has a wonderful set of templates and recipe tools you can utilize that is kind of like a step-by-step creation wizard to help you write your content.  

The team at Jasper is also very engaged in the community and is constantly improving it based on the community's input. There are 65,000 + community members ranging from entrepreneurs to corporate marketing executives talking about how they use AI to optimize their content workflows.  

The community is growing exponentially daily.  

The "Recipe" building capability also permits crowd-sourced-based templates that are growing at a rapid pace.  

Jasper was recently listed on Inc 5000 fastest growing American private companies.  


Here’s a special link that you can use to sign up for Jasper and get 10,000 words to try it out for free.

I also use and love Phonesites AI to set up quick lead capture pages, sales pages, and digital NFC business cards for myself and the businesses I consult.  

My son has even set up his side-hustle designing digital NFC business cards and landing pages for local small business owners. 

I've used many SASS apps to design and build landing pages, and marketing funnels and Phonesites remain my number one favorite for setting up and testing quick campaigns.  The added AI content writing built right into the tool is an advantage.  

I used to switch between multiple apps to write ads and copy for marketing funnels, but now it's all contained in one application.  

You can use this special link to get a Free 14-day trial to see if you like it.

So, as you can see, there are many benefits to using AI for copywriting and marketing.

First and foremost, it can help businesses save a significant amount of time and money.

Additionally, AI-generated content is often of a higher quality than content that is created manually depending on who is writing it.  Additionally, you or your team will be much more likely to write great content for your followers which helps them and in turn, helps you with SEO as a side benefit.

If your business is looking to save time and money while also creating better content, and testing more marketing ads and funnels, then AI is the way to go.

2022 is shaping up to be a big year for AI copywriting, so don’t miss out on this incredible opportunity.

Jasper or Phonesites can help you get started today.

The future of AI copywriting in 2022 and beyond

I know there are a lot of purest traditional copywriters out there dissing the new AI copywriting tools that have become so prevalent in 2022; however, that's the attitude that organizations like Blockbuster, Kodak, Blackberry, MySpace, Xerox, Yahoo, Sears, Nokia, and the list goes on and on. 

“The only real mistake is the one from which we learn nothing.”

Henry Ford

These organizations could not see technological innovations that were disrupting their market, and they failed to adapt and innovate. The death of any organization is when it fails to lift its head above the waves and just flows with the current - the result is that they drown in its arrogance.

Photo by Tim Mossholder on Unsplash

While it may be true that some of these AI tools are in their infancy, they are learning at a rapid rate and taking over many industries.  

The world of marketing and copywriting is only one of them.  

Even Zuckerburg has realized that the future is about the world of AI & AR and has started to take Facebook/Meta in a new direction.

Isn't it time you do too?

Photo by Aman Pal on Unsplash

The future of AI copywriting is looking bright. With the rapid advancement of AI technology, businesses can now rely on AI tools to help with everything from automatically creating ad campaigns to writing website content. 

This shift will save businesses time and money and allow them to create more personalized experiences for their customers. So, what will the future bring to businesses looking to utilize AI for writing their marketing content?

The answer is a lot. In the coming years, we expect to see more businesses using AI for copywriting and marketing. Additionally, we can expect to see more AI tools being developed to help businesses with these tasks. 

So, if you're a business owner, now is the time to start looking into how to use AI for your copywriting and marketing needs. 2022 will be a big year for AI copywriting, so don't miss out on the opportunity to get ahead of your competition.

As we move into 2022 and beyond, AI will become an increasingly important tool for businesses looking to create successful copywriting and marketing campaigns. 

We have tested several AI Copywriting Tools and found Jasper to be the most useful for our needs.  Jasper and Phonesites are just two of the many AI tools that are currently available and offers businesses many advantages, such as the ability to target their audience more effectively and create ads that are more relevant to their customers. 

Additionally, AI writing tools also help businesses to improve their SEO SERP rankings. This makes AI copywriting applications a valuable tool for any business looking to create successful marketing content.

If you're a business owner, now is the time to start investigating how you can use AI for your copywriting and marketing needs. 2022 will be a big year for AI copywriting, so don't miss out on the opportunity to get ahead of your competition. 

If you’re wondering how you can quickly deploy these innovative AI toolsets into your business to improve your marketing, and you’re ready to take your business to the next level, yet you don’t have the time to do it all yourself, book a marketing review consultation with our Founder Shane Johnston for a marketing review of your business and to see if AI technology can help your business succeed.

Go here to book now;